Steele Creek Dentistry, a family and pediatric dental practice serving the Steele Creek community, partnered with Four Roots Marketing to rebrand and relaunch the practice following a change in ownership. The goal was to build a fresh, community-centered identity that reflected the practice’s commitment to exceptional dental care and patient satisfaction while positioning it for long-term growth in a competitive market.
Planted Stronger Roots
Case Study 4: Pediatric & Family Dental Practice Rebrand and Growth
Client Overview
Challenge
To relaunch the practice under new ownership, transform its brand, align new identity, messaging, and marketing with a patient-focused mission.
Targeted Issues
Solutions & Approach
Conducted a full discovery process to understand community values, patient expectations, and practice goals. This allowed us to develop the Steele Creek Smiles name, brand story, and visual identity rooted in warmth and clinical excellence.
Built targeted marketing campaigns designed to increase visibility, trust, and new patient flow. Our team developed community-focused messaging and digital assets to reinforce the practice’s commitment to patient well-being.
Worked closely with Dr. Bajaj (Dr. B) to align the practice’s brand with his patient-first philosophy. Ongoing strategic support helped strengthen digital presence, practice positioning, and overall patient engagement.
Results
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22% increase in new patient acquisition, exceeding campaign goals.
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11% lift in revenue growth, driven by sustained marketing consistency and stronger brand recognition.
The partnership between Four Roots Marketing and Dr. Bajaj transformed Steele Creek Smiles into a thriving, community-rooted dental brand. The practice now enjoys a strong, trustworthy identity and consistent growth trajectory—demonstrating how a strategic, mission-driven rebrand can turn a local dental office into a recognized and respected leader in pediatric and family dentistry.
CLIENT TESTIMONIAL
a few words
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The best marketing company you can ever have. I have worked with multiple companies for my business in the past, but Ms. Denica and her team is the best and I got very quick positive results. All her team members come from different backgrounds and experiences needed to grow a business and that makes them very inclusive. I highly recommend them.
Dr. Vailbhav Bajaj
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