ABOUT US

Meet Denica Harrell, MBA

Founder, Four Roots Marketing

Welcome, and thank you for stopping by!

I’m Denica Harrell, proud founder of Four Roots Marketing—an agency rooted in the belief that business growth and community well-being are deeply intertwined. We call ourselves a “marketing-benefit” agency because we do more than drive results—we create ripple effects that strengthen both businesses and the communities they serve. Our mission, Grow for Good, reflects this commitment to interdependence, resilience, and meaningful impact.

Throughout my career, I’ve been fortunate to lead growth strategies across diverse industries, including education, automotive, retail, and healthcare. While these experiences were fulfilling, it was during my time as a marketing executive for a dental association that everything clicked. Our work in building community relations programs showed me how marketing can be a powerful bridge between purpose and profit. That moment became the spark for what is now Four Roots Marketing.

Beyond my professional role, I’m a growth strategist, community advocate, wife, and proud mom. I thrive on solving problems creatively and cultivating real connections. I approach each challenge with courage, and every client relationship with heart.

Four Roots is more than a business—it’s a calling. And it’s my joy to lead an agency that helps businesses grow while doing good in the world.

I invite you to grow with us. Together, we’ll plant the roots of success and purpose—stronger, deeper, and lasting.

Meet the Team

At Four Roots Marketing, we’re small but mighty—a team rooted in purpose, creativity, and community impact.

Denica leads strategy, storytelling, and client partnerships, ensuring every project reflects our mission to “Grow for Good.” Outside of work, she enjoys traveling, cooking, and spending time with her family.

DENICA

Founder & Marketing Director

Jessica specializes in content marketing, digital campaigns, social media engagement, and graphic design. With a passion for creativity, she brings visions to life and ensures clients feel supported every step of the way. Outside of work, Jessica enjoys traveling, cooking, and painting.

Jessica

Digital Marketing Specialist

Daryl specializes in helping businesses rank on Google while creating and maintaining healthy, high-performing websites. As the team’s data expert, he tracks trends, analyzes numbers, and ensures strategies deliver measurable growth and results. Outside of work, Daryl enjoys traveling, hanging with friends, and biking.