A well-established general dental practice specializing in preventive and cosmetic dentistry sought to strengthen its market position in a highly competitive industry. This case study focuses on results from August to December 2024. To drive organic growth and enhance brand awareness, the client partnered with our agency for a comprehensive marketing strategy, including SEO, digital marketing, and social media management.
Piedmont Smiles
Case Study 1
Client Overview
Challenge
To help the practice stand out in a saturated market, we needed to strengthen its brand presence, attract out-of-network patients through targeted marketing, build social media engagement, and optimize local SEO to improve online visibility and patient acquisition.
Targeted Issues
Solutions & Approach
Established a polished brand presence with 46 posts in Q4, growing Facebook and Instagram by 236 followers and achieving a 32% engagement rate—8x the industry average.
Increased website traffic with 3,500+ visitors, secured a first-page Google ranking for “East Charlotte Dentist” with 24% impression share, and enhanced website engagement with improved content and CTAs.
Trained staff on call tracking and conversion, leading to 642 new patient calls, 254 online appointment requests, and 357 total new patients—exceeding goals with an average of 55 new patients per month.
Enhanced Google My Business with key highlights and FAQs while refining the marketing strategy.
Results
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Saved practice $10,000 by identifying unnecessary marketing expenses
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Boosted website traffic by 80%
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Grew Facebook and Instagram following by 236 new followers
Through a combination of strategic branding, local SEO, digital marketing, and patient engagement initiatives, we successfully positioned this general dental practice as an elite provider in the East Charlotte area.
By overcoming the challenges of an out-of-network status and a competitive market, we helped the practice achieve sustained growth and patient acquisition success.
CLIENT TESTIMONIAL
a few words
“
Denica is an extremely knowledgeable marketing expert with specialized experience with dental practices. Utilizing her services will undoubtedly increase public awareness of what any dental practice has to offer!
Matthew Zimmer, DMD
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