CrossRoads Corporation, a nonprofit dedicated to revitalizing Charlotte’s historic Grier Heights community, engaged Four Roots Marketing to strengthen its organizational infrastructure, improve donor communications, and elevate its signature fundraiser, Dine & Shine. Through a year-long partnership, Four Roots provided strategic leadership support that extended beyond marketing—enhancing internal systems, financial management, and operational efficiency to position CrossRoads for sustainable growth and long-term impact.
Seeds of Change
Case Study 3: Fundraising for Community Impact
Client Overview
Challenge
Overcome limited staff capacity, inconsistent donor engagement, misaligned leadership and messaging, and outdated administrative systems to strengthen organizational alignment, enhance community engagement, and support sustainable growth for a mission-driven nonprofit.
Targeted Issues
Solutions & Approach
- Led the full creative direction, production, and execution of the 5th Annual Dine & Shine Gala, CrossRoads’ signature fundraiser.
- Developed a cohesive campaign theme, “Better Together,” highlighting the collective power of community partnerships.
- Produced all marketing collateral including Save-the-Dates, sponsorship decks, host toolkits, event signage, and donor communications.
- Implemented targeted donor outreach strategies, resulting in the highest day-of donations in event history.
- Provided interim operational leadership during a period of transition, ensuring continuity of programs and communications.
- Streamlined administrative systems by introducing standardized procedures for check creation, internal tracking, and Salesforce record management.
- Supported internal communications, ensuring alignment between staff, board members, and key stakeholders.
Trained staff on call tracking and conversion, leading to 642 new patient calls, 254 online appointment requests, and 357 total new patients—exceeding goals with an average of 55 new patients per month.
Enhanced Google My Business with key highlights and FAQs while refining the marketing strategy.
Results
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$173,569 raised in 2025 Dine & Shine — a new record for CrossRoads (excceeding $150,000 goal)
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Secured a total of 13 corporate sponsors for the Dine & Shine and 8 business partners for Crown Program
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30+ custom campaigns gaining 4.1K+ email engagements which strengthened audience connection and built consistent brand visibility across key initiatives.
Through this partnership, CrossRoads not only achieved new fundraising milestones but also strengthened its operational foundation. The combination of marketing excellence and administrative structure empowered the organization to communicate its mission with clarity, manage its resources with precision, and continue driving positive change in the Grier Heights community.
CLIENT TESTIMONIAL
a few words
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One of the greatest events I’ve attended and l’ve been to all of them! My family was honored to be the first featured in the Mint Museum photo exhibition, and we’re so grateful. Sharing a table with Megan and her guests made the evening even more special.
Wayne Johnson,
Board Member, CrossRoads Corporation
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