Happy Teeth Dentistry, a leading pediatric dental practice, aimed to expand by opening a second location in a highly competitive market. This case study focuses on results from a nine month period (October–March), with goals to establish a new brand identity for the second location, attract new patients, and create a sustainable recall cycle for long-term growth.
Branching Out
Case Study 2: Successful Pediatric Dental Office Launch
Client Overview
Challenge
To build a strong digital presence and competitive brand identity to support the expansion of a pediatric dental practice while driving patient acquisition and revenue growth in a highly competitive market with four established competitors.
Targeted Issues
Solutions & Approach
Established a polished brand presence with 46 posts in Q4, growing Facebook and Instagram by 236 followers and achieving a 32% engagement rate—8x the industry average.
Created and optimized Google My Business profile, implemented on-page and off-page SEO strategies, and generated 781 leads through calls and online appointment requests.
Built social media presence from scratch, launching and managing campaigns that reached 48,000+ accounts, drove 42,000+ impressions, and achieved a 19.15% engagement rate.
Built local partnerships, introduced New Patient Kits, and streamlined appointment scheduling for better retention.
Results
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Booked 441 new patients total within the first six months.
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Production averaged $58K per month, exceeding the initial goal of $30K per month.
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Grew the social media following by 162 new followers
Through a strategic combination of branding, website development, SEO, digital marketing, and patient engagement, our agency successfully helped this pediatric dental office exceed its launch goals. By building a solid digital footprint and optimizing patient acquisition strategies, we positioned the practice for continued growth in a competitive market.
CLIENT TESTIMONIAL
a few words
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Denica is an extremely knowledgeable marketing expert with specialized experience with dental practices. Utilizing her services will undoubtedly increase public awareness of what any dental practice has to offer!
Matthew Zimmer, DMD
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