PO Box 444 Matthews, NC 28106

 

 

704-457-0149

 

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Dental Marketing

Dental Marketing From the Ground Up

Designed by Dental Marketing Professionals, for Dental Practices

Four Roots Marketing was built on a deep understanding of the real challenges dental practices face in today’s increasingly competitive market. While supporting practices at every stage of growth, our founder, Denica Harrell, recognized the need for specialized dental marketing strategies that go beyond new patient acquisition.

 

Rooted in our philosophy of marketing with a mission, we help dental practices build sustainable, resilient growth—strengthening operations, elevating patient experience, and creating meaningful impact in the communities they serve.

Our Approach:
Grow Your Practice for Good

Growth for Your Practice

We help your practice grow with purpose. Beyond lead generation, our strategies strengthen visibility, refine positioning, and support operational efficiency—so growth is intentional, measurable, and sustainable.

Growth for Your Team

A thriving practice is powered by a confident, aligned team. Our marketing strategies reinforce culture, improve internal alignment, and support the people who create exceptional patient experiences every day.

Growth for Your Patients

Lasting growth comes from trust. We help practices attract the right patients and turn first visits into long-term relationships through messaging and experiences that build confidence, loyalty, and retention.

Growth for Your Community

The strongest practices are rooted locally. We integrate community engagement and outreach into your marketing strategy to increase visibility, deepen relationships, and position your practice as a trusted community leader.

Featured Case Studies

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dental marketing 21. Rooted & Rising: A Local Business Goes Hyperlocal

How a minority-owned dental practice grew its visibility by 80% in 4 months through targeted neighborhood campaigns.

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2. Branching Out: Pediatric Dental Office Launch

How a leading pediatric dental practice expanded by opening a second location in a highly competitive market.

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3. Seeds of Change: Fundraising for Community Impact

How a dedicated non-profit benefited from marketing efforts that increased organizational efficiency, financial management, and programs visibility.

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4. New Roots: Rebrand of New Pediatric Dental Office

How a brand was  created roots in authenticity, personal story, and exceptional care. Entering practice ownership for the first time.

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5. Stronger Roots: Dental Practice Rebrand and Growth

How a brand rebranded and relaunched the practice following a change in ownership

HIGHLIGHTED SERVICES

STRATEGIC DIGITAL MARKETING FOR DENTISTS

Search visibility matters. Our dental-specific SEO and paid search strategies are designed to increase qualified traffic, improve rankings for high-intent keywords, and convert visibility into booked appointments—with clear reporting that ties marketing performance to practice growth.

WEBSITE DESIGN & ONGOING MANAGEMENT

Your website should work as hard as you do. We design and manage dental websites that are fast, secure, patient-friendly, and conversion-focused—so your practice is always represented professionally and performing at its best.

COMMUNITY-DRIVEN GROWTH STRATEGIES

Community engagement isn’t just goodwill—it’s smart growth. From sponsorships to outreach initiatives, we help practices connect authentically with local audiences, strengthen trust, and build long-term patient pipelines.

BRAND & REPUTATION MANAGEMENT

Your reputation is often the deciding factor for new patients. We help you proactively manage reviews, strengthen your online presence, and ensure your brand reflects the quality of care you deliver—across Google, social platforms, and beyond.

Reviews

  • The best marketing company you can have. I’ve worked with multiple firms before—Denica and her team delivered fast, positive results.
    Dr. Vaibhav Bajaj
  • Denica is an extremely knowledgeable marketing expert with specialized experience in dental practices. Her services undoubtedly increase public awareness.
    Dr. Matthew Zimmer
  • I highly recommend Denica’s services to anyone looking for marketing help. She was a pleasure to work with and always communicated promptly.
    Serena Kankash, DMD

Schedule a Consultation

Let’s start with a conversation about where your practice is today—and where you want it to go.

We’ll help you gain clarity, confidence, and a growth strategy built specifically for dentistry.

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