Hello world!

Welcome to The Vine, the heart of our newly rebranded Four Roots Marketing! I’m Denica Harrell, founder of this mission-driven, community-centered marketing-benefit agency. I’m so excited you’re here as we begin this new chapter.

Rooted in Purpose

Our rebrand represents more than a new look—it’s a clearer expression of who we’ve always been. At Four Roots Marketing, we believe business growth and community well-being are deeply connected. Our mission, Grow for Good, reflects our commitment to helping businesses thrive while uplifting the communities around them.

This evolution is our way of saying:
Marketing should do more than drive numbers. It should drive impact.

Marketing Meets Mission

Throughout my career, I’ve led growth and brand strategy across industries like healthcare marketing, education marketing, automotive, and retail. But it wasn’t until my role as a marketing executive for a dental association that the bigger picture took shape.
There, we developed a community relations program that connected local dental practices with the people they served. As relationships strengthened, so did the business. That experience showed me the power of mission-driven marketing—marketing that fuels growth and community well-being.

That spark became the foundation for Four Roots Marketing!

At Four Roots, we believe business growth and community impact are deeply intertwined. Our mission, Grow for Good, reflects our commitment to creating interdependent relationships between brands and the communities around them. We’re here to help businesses grow with purpose, integrity, and impact—because when companies thrive, communities thrive. We call ourselves a marketing-benefit agency because our work drives measurable outcomes and meaningful change. It’s marketing with a mission, grounded in cultural understanding, real connection, and long-term community value.