In 2020, Four Roots Marketing’s leadership team encountered Steele Creek Smiles, which operated under a different ownership and name at the time. Following an acquisition, our team launched a rebranding initiative with the goal of capturing the essence of the community while upholding the dental practice’s core mission: delivering exceptional dental care to ensure patient satisfaction. This effort resulted in the birth of Steele Creek Smiles, a brand identity with a name and visual elements that symbolize both community spirit and the practice’s fundamental values.

Since the rebranding, Four Roots has remained dedicated to providing marketing support that resonates with the Steele Creek community, fostering happy and healthy smiles among patients. Collaborating with Dr. Bajaj, the current owner, has been pivotal in elevating the practice to new levels of success. Dr. Bajaj, also known as Dr. B, prioritizes patient well-being and service excellence, principles that serve as the cornerstone of his practice. Recent marketing campaigns have delivered outstanding outcomes, su-passing targets for new patient acquisition by 22% and revenue generation by 11%.