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Steele Creek Smiles
Dr. Vaibhav Bajaj

In 2020, Four Roots Marketing’s leadership team encountered Steele Creek Smiles, which operated under a different ownership and name at the time. Following an acquisition, our team launched a rebranding initiative with the goal of capturing the essence of the community while upholding the dental practice’s core mission: delivering exceptional dental care to ensure patient satisfaction. This effort resulted in the birth of Steele Creek Smiles, a brand identity with a name and visual elements that symbolize both community spirit and the practice’s fundamental values.

Since the rebranding, Four Roots has remained dedicated to providing marketing support that resonates with the Steele Creek community, fostering happy and healthy smiles among patients. Collaborating with Dr. Bajaj, the current owner, has been pivotal in elevating the practice to new levels of success. Dr. Bajaj, also known as Dr. B, prioritizes patient well-being and service excellence, principles that serve as the cornerstone of his practice. Recent marketing campaigns have delivered outstanding outcomes, su-passing targets for new patient acquisition by 22% and revenue generation by 11%.


The best marketing company you can ever have. I have worked with multiple companies for my business in the past, but Ms. Denica and her team is the best and I got very quick positive results.
All her team members come from different backgrounds and experiences needed to
grow a business and that makes them very inclusive. I highly recommend them.

– Vaibhav Bajaj, DMD, MPA

I highly recommend Denica’s services to anyone who is looking for marketing help.
Denica was pleasurable to work with, always with prompt communication.

– Serena Kankash, DMD

Denica is an extremely knowledgeable marketing expert with specialized experience with dental practices. Utilizing her services will undoubtedly increase public awareness of what any dental practice has to offer!
Matthew Zimmer, DMD

Connect With Us: We’re Rooting For You!

At Four Roots Marketing we’re more than just a business, we’re a community rooting for your success. Whether you have inquiries, suggestions, or just want to say hello, we’re here and ready to assist.

Any questions or remarks? Just write us a message and someone from our team will get back to you soon.


PO Box 444 Matthews, NC 28106


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